AFDHEL AZIZ
Afdhel Aziz is one of the most inspiring voices in the global movement of business as a force for good.
After a 20 year career as a visionary marketer at Procter and Gamble, Nokia, Heineken and Absolut Vodka, creating groundbreaking partnerships with everyone from Lady Gaga to the TED Conferences, Afdhel quit his job in corporate life after he found his Purpose in tackling one of the biggest problems facing both individuals and companies in the 21st century: how to find Purpose and meaning in their work and unlock the enormous power of business to do good in the world.
The global purpose consultancy that he co-founded, Conspiracy of Love has been privileged to work with iconic brands in many categories: trillion-dollar tech giants like Microsoft and Facebook, cutting-edge lifestyle brands like adidas, Red Bull, The North Face, Oreo and Sonos. On the Corporate Purpose side, their clients include Sephora, Akamai, American Family Insurance, A2 Milk, and many others.
Conspiracy of Love is a proud Minority Owned Business and Certified B Corp, joining the community of companies like Patagonia, Ben and Jerry's, Seventh Generation and more who believe in business as a force for good.
Afdhel is the co-author of 'Good is the New Cool: Market Like You A Give a Damn', the best-selling book about Brand Purpose, published by Regan Arts (a division of Phaidon) in 2016. The follow-up 'The Principles of Purpose' is a handbook for CEO's who want to transform their companies into purpose-driven one, and is based on four years of researching purpose in companies like Tesla, Patagonia, Chobani and more.
He is an international keynote speaker who has spoken at the Cannes Lions, Conscious Capitalism, Fast Company Innovation Festival, Forbes CMO Summit and also at companies like JP Morgan Chase, Facebook and The Gap.
He is a contributing writer at Forbes where he covers the intersection of business and social impact.